ESPN is reporting that Troy Polamalu of the Pittsburgh Steelers, one of the two cover athletes on "Madden NFL 10," injured a ligament in his left knee during yesterday's game and will be out for 3 to 6 weeks.

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“Madden” is intimidating. No two ways about it. It has a great reputation, for sure. High Metacritic scores year in and year out alongside annual mutli-platinum sales in the US alone, no other game franchise in the world commands the same level of respect over so many different releases. Not even “Tetris”. But it also has a reputation for being unforgiving, with complex controls, demanding AI, convoluted game modes, and an increasingly exclusive multiplayer community. It’s also seen by the gaming community as a series slow to change.

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by John Constantine

EA is a big company. Huge. Sprawling even. Their many branches are hard to even fit into the human consciousness. EA Casual, EA Sims, EA Games. Heck, EA Sports is the only one that’s easy to remember because they have their own catchy phrase about it being in the game (they have, strangely, never explained what ”it” is or what it’s doing in the game.)

So considering that Electronic Arts is a multi-tendril-ed beast, it’s no wonder that their E3 press conference was a bit all over the place. For example when the lights finally dimmed, a gory explicit rendered trailer for the highly highbrow “Dante’s Inferno” was shown. Then John Riccitello came out and introduced “The Sims 3”. Then “Charm Girls Club” with its hair-teasing Wiimote action. Yeah.

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