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A week ago, Zynga announced that it was partnering up with pop-singer Lady Gaga to release a "FarmVille" spin-off of sorts, dubbed "GagaVille." The cross-promotional marketing move was sure to have plenty of Little Monsters excited for the chance to farm with their favorite singer, but the opportunity to gain early access to "Born This Way" tracks is what really has fans going Gaga. The game launches today, and runs through May 23.

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Tags farmville, gagaville, lady gaga, words with friends, zynga

There's no denying that Zynga, the company behind hit social games like "FarmVille" and "CityVille," have staked out a considerable claim in the game market. With over 135 million monthly players logging into those two titles alone, Zynga's games are a veritable marketing gold mine. So, what other kinds of properties can utilize the developer's incredibly massive audience? How about equally popular, mega-celebrities like Lady Gaga?

That's right, fans of Zynga social games and the "Born This Way" diva can look forward to some cross-promotion.

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Tags cityville, farmville, lady gaga, words with friends, zynga

"FarmVille" fell under scrutiny along with other Facebook apps in a privacy breach investigation recently, but Zynga's flagship agriculture game has gone ahead and given its iPhone release some company in the App Store in the form of an iPad app. The crop-planting, Facebook-connecting app is now available and aims to make use of its new platform's touchscreen real estate.

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Tags farmville, zynga

Some Facebook games may be doing a little more with their user relationships than users — or even Facebook — realized. A new Wall Street Journal report says the strictest privacy settings on the social network aren't enough when apps start reaching through loopholes and into browsers for identifying information about players and their social connections. Some of the most popular apps available on the network have been implicated in the report, including "FarmVille," "Texas HoldEm Poker" and "FrontierVille," though Facebook has said that will step up security measures in response.

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Tags facebook, farmville, zynga

Apple won't let just anyone share the stage with Steve Jobs, so when they let Zynga CEO Mark Pincus get up to talk at the Worldwide Developers Conference presentation where Jobs announced the iPhone 4 today, you knew something important had to be in store. Assuming you consider "FarmVille" to be important, Pincus did not disappoint.

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Tags farming, farmville, zynga

Even though the "FarmVille" promotion with 7-Eleven was scheduled to start on 1 June, there have already been themed goods appearing across Zynga games, including "FarmVille," "YoVille" and "Mafia Wars."

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Tags 7-eleven, farmville, zynga

If you haven't been getting into the spirit of the "FarmVille" and 7-Eleven promotion, then there's another sponsorship to catch your imagination, this time coming in the form of the Green Giant Fresh brand.

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Tags farmville, green giant, zynga

We recently reported that "FarmVille" is to have a 7-Eleven sponsorship running through the game, and the eagle-eyed among you may be aware that promotional material is appearing at various gas stations.

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Tags 7-eleven, farmville, zynga

Virtual goods on "FarmVille" have been raising money for the victims of January's earthquake in Haiti, as Zynga announce the latest version of their "Sweet Seeds for Haiti" program has already raised $110,000 for school construction in the troubled country.

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Tags farmville, zynga

Despite becoming a household name in the social gaming world, "FarmVille" has recently lost some momentum. The game hit a slump last month as it dropped from 82 million players in March to 78 million at the end of April.

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Tags farmville, zynga