Hey U.K. readers: is it normal for promotions outside of games to get really, really weird? Like, do big horror movies open up interactive morgues or something equally elaborate and potentially grotesque?
Capcom is the latest to join in on the attention-grabbing/disconnected from the product marketing with an upcoming promotion where the U.K. arm of the publisher will fill a 55,000 gallon swimming pool with blood with swag on the bottom for the very limited number of fans brave enough to bob for "Resident Evil" merchandise.









