For Capcom, publishing a game on the scale of “Phoenix Wright: Ace Attorney” is an exception. They are a company of blockbuster, mass-appeal hits.
Atlus, on the other hand, isn’t. Catering to a niche demographic interested in very Japanese, very hardcore RPGs, Atlus is candidly aware of their smaller appeal.
They’re okay with that, but it isn’t without drawbacks. Fans often complain how difficult it is to find their products even at launch. “There’s no malice in it,” said Atlus public relations lead Aram Jabbari to Multiplayer. “I wish we could produce to demand.”
Sometimes Atlus just doesn’t know when a title is going to go outside their internal expectations. With last fall’s “Odin Sphere,” the publisher stuck to their traditionally conservative estimates when finalizing production orders for the game’s launch, when the title was suddenly hit with an enormous amount critical acclaim and fan attention.
As a result, demand outstripped supply, and retailers didn’t have enough copies of “Odin Sphere” to truly satisfy everyone at launch.
Atlus admits they didn’t realize the game’s potential (sounds familiar to Capcom’s reaction to “Dead Rising”), but Jabbari is quick to point out that when you’re dealing with a publisher as small as Atlus, every dollar counts.
Read more…