"Boom Blox a bust at retail" read a headline at Joystiq yesterday. "BOOM BLOX only sells 60K units in first month, ouch!" shouted thatvideogameblog.
Based on the latest numbers from the NPD Group, much of the Internet has declared "Boom Blox"'s first-month sales a disappointment.
Electronic Arts CEO John Riccitello, however, told an audience at the William Blair Investor Conference today that sales were on target. "It has met our expectations internally," he said. "It's continued to sell well. It did break into the top 10 for the Wii, and the advertising is doing exactly what [our] team expected to: drive sales."
Analysts, however, haven't been as upbeat.
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