Johnny Drama, star of “Viking Quest” and brother to “Aquaman” actor Vincent Chase, is upset about being left out of the profits from a video game version of his once-hit fantasy show.
The game is tied to the release of the DVD box sets of “Viking Quest,” prompting Drama to use the Internet to express his anger. “I won’t have it,” he exclaims. “And nor should you! I want you to rise up and be heard!”
There’s a big catch to all of this: none of it is real. It’s all part of a viral marketing campaign for the season premiere of the HBO show “Entourage.” Johnny Drama is actually actor Kevin Dillon and Vincent Chase is really Adrian Grenier, and they’re not brothers.
Drama is complaining about not being compensated for the “Viking Quest” game’s use of the character he portrayed. He’s also complaining that it doesn’t look like him. We’ve seen big publishers work hard to ensure that their virtual actors look like whichever real ones they’re based on. See Activision’s efforts to make virtual James Bond look just like Daniel Craig, for example. But one has to wonder how often, in real life, a star might have reason to complain that their gaming self doesn’t quite resemble their flesh and blood self.
You can actually play two levels from the “Viking Quest” video game — which has been rated V for Viking, of course! — on another viral website. Poke around enough, however, and eventually the site gives up the farce and promotes “Entourage”’s return to TV.
Comedic video game tie-ins are not foreign to TV; a video game version of “The Office” was released on the PC last fall, and is still scheduled to arrive on Xbox Live Arcade sometime. Did anyone actually play “The Office”? Chime in with a comment if you think it’s a worthy endeavor for Hollywood.
There’s no indication the “Viking Quest” game will become an actual storyline this season, but “Entourage” fans know it wouldn’t be out of character for Johnny Drama. Just in case, we’ll be tuning in on Sunday to find out.
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