It's official: the new console is called the PlayStation 4.

Andrew House started the event talking about Sony's consumer-centric vision for the company. From the Vita to previous consoles, they've strived to create play on the goal and in the home. A new console is the result of Sony's desire to match parity with gamer demands for connectivity and developer insight into the needs of a system.
House promised a console that will be the most personalized system, the most adaptable, and offering more opportunities to remain connected even away from the primary console.
Lead system architect and industry veteran Mark Cerny explained that development on the new console bgan four years ago. The key talking point of his time on the stage is in connecting a broad range of services with a single console. Netflix and other services worked well on the PS3, he explained, but they wanted to offer a more fluid, larger world for gamers. In working with developers, he describes the PS4 as a system where the developers are happy, leading to better games.
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Tags Killzone: Shadow Fall, PS4, sony, the witness