Simply put, the Ouya could be doing better. People are buying the Android driven alternative to traditional consoles, yet 73% of its owners have yet to actually purchase a game.
Often, to get people to put money down on anything, or to simply generate excitement, advertising is employed. Though the jury is still out on the following Ouya ad.
When the Ouya was first unveiled, many were excited by the promise of an Android driven alternative to traditional consoles, and thusly put the money down towards one, via its Kickstarter, without hesitation. And the days that preceded its arrival were filled with excitement.
But those good feelings eventually morphed into confusion and frustration, once early supporters realized that the console had arrived on store shelves first, instead of their mailboxes, per the Kickstarter's promise. And once their units arrived, they had to deal with faulty, or in some cases missing controllers, plus subpar customer support.
By Joseph Leray
Speaking to Joystiq during this week’s D.I.C.E. summit, Ouya CEO Julie Uhrman said that consumers can expect yearly updates of the Android-powered, Kickstarter-funded console.
"As it relates to iterating the console and refreshes, our strategy is very much similar to the mobile strategy. There will be a new Ouya every year," Urhman said. “There will be an Ouya 2 and an Ouya 3. We'll take advantage of faster, better processors, take advantage of prices falling.”