There were two things that I thought might be getting under EA CEO John Riccitiello’s skin lately. So when I interviewed him in Los Angeles at EA’s E3 booth, I asked him about them. We’d already discussed some other topics, like EA’s Wii approach with “Boom Blox” and his view of licensed games (more on that in a later post).
I needed to make sure we hit the two, possibly aggravating, but important topics:
- We may be living in a period of gaming history that has more successful platforms than any before it. For a company like EA that splits its attention across all viable gaming machines, is this a good thing or a problem?
- Is the new EA, the company proud to back more original content than the old EA maybe ever did, getting stressed at the success of its more sequel-centric — and larger — rival publisher Activision?
Riccitiello gave a thorough answer to both and, for good measure, gave a quote about EA’s relationship to Sony, Microsoft and Nintendo that made him sound like a character from “Metal Gear Solid 4.” (To wit: “They make the war. We make the bullets. We’ll sell to any of them. “)
Here’s our give and take for both questions: Read more…

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