On the left is a painting of "Grand Theft Auto IV" protagonist Niko Bellic spotted in a doorway in Brooklyn.
How'd it get there?
A popular song about New York begins, "Start spreading the news..."
And that's just what Rockstar has done, across New York City.
With Rockstar's headquarters located in New York and the new game set in a city almost identical to the Big Apple, I spotted a few pieces of guerilla marketing for "GTA IV."
Have a look at more sightings below (and click the images to see a bigger version).