I recently met a few guys who were involved in the making of this week's tower-defense game "Ninjatown DS."

The development process sounded really casual, as if it would be possible for anyone with a dream and the right friends to make a game.

So how do you get from concept to release?

Here's how they say it went down. (Warning: you are about to enter an experimental blog post)

*The Making of "Ninjatown DS" - In Pictures*

1) Gaming PR guy Rob Fleischer knew Shawn Smith , former "Electronic Gaming Monthly" editor -- and creator of the Ninjatown characters -- from about a decade ago. Read more...