Rockstar Games has a tradition of doing what they want. In recent years they’ve made a game based on semi-obscure ‘70s gang movie and one based on ping-pong. They’re also working on a music mixer game for the PSP. These aren’t exactly subjects that are known to light up the sales charts. And yet, they don’t worry about it, they’re Rockstar. They do what they want.

Perhaps the best example of not giving a crap is the title of the upcoming DLC pack for “Grand Theft Auto IV”. Set to release in the fall of this year, the second (and possibly final) pack is titled, “The Ballad of Gay Tony.” Seriously, that’s what it’s called. If there was a less marketable title for a video game, I haven’t heard it.

The game will put players in the role of Luis Lopez, the right-hand man of flamboyant nightclub owner Tony “Gay Tony” Prince. You may remember Luis from his small roles in both the original “GTA IV” and “GTA IV: The Lost and the Damned.” When last we saw Luis, he was on the rooftop of Liberty City’s museum, escaping from the illegal diamond deal that brought all three main protagonists together. There’s little doubt that “The Ballad of Gay Tony” will feature this same mission, albeit from Luis’ point of view.

If you missed out on the first expansion pack, “The Lost and the Damned,” you’ll be able to pick up both episodes in disc format sometime this fall.

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