What is the purpose of a video game trailer?
I think it is to evoke two responses. First: "That looks cool!" (Said because you're seeing Mario jump around in outer space; Raiden using his ninja skills; or really wet-looking water in a hot new Xbox 360 game) Second: "I want to do that." (Said because you too would enjoy jumping in space, using ninja skills and skulking through wet-looking water.)
This is different than the broader range of responses a movie trailer can inspire, which can go from "that looks cool" to "I won't enjoy this but I feel like I should know about it."
This is a new theory of mine. I developed it this week, while trying to figure out why the new "Resident Evil 5" video game trailer bothers me even though so many hardcore gamers say it's no big deal. (See the comments section on Kotaku, for instance, to understand why vocal gamers mostly say it's not racist.)
Early yesterday I sent a bunch of questions to "RE5" publisher Capcom about the trailer. I wanted to know what they thought of the reaction and whether they wanted to provide any extra context to the scenes depicted in the trailer. Despite my repeated attempts, they declined to comment.
Nevertheless, I have intended all week to explain why I find the trailer troubling. And it doesn't have much to do with whether or not it's racist. But it does involve those kids in the picture up top.
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