Analysts look at bottom lines. They make recommendations for people to make money. Cynically, you'd think an analyst would recommend sequels, annualization, keeping the talent making them behind the scenes.
That's not necessarily what Evan Wilson, senior research analyst at Pacific Crest Securities, advocates. He sees financial successes coming from elevating talent, and making them a reason a consumer is interested in your project from the get-go.
"There are very few people in this world who know how to create hits. Not create a hit, but create multiple hits," said Wilson in an e-mail exchange. "Those creative minds should be recognized and remunerated in the video game industry for their contribution as much as other forms of media. From a business perspective, that might be more expensive, but if the reward is better selling games the trade-off is worth it."
But that's not how the industry works right now, unless you're a Will Wright or Hideo Kojima. Isn't elevating creative minds a risky, expensive gamble? Why would Wilson -- an analyst who should be identify how shareholders can profit, not developers -- recommend that transition?
"I'm a stock analyst," he said. "It's my job, first and foremost, to improve the performance of my clients' investments. That is done by not only recommending what is underestimated in share prices, but also helping them steer clear of what's overestimated."
A big problem, he said, is tha publishers view developers as interchangeable cogs.
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