by John Constantine
EA is a big company. Huge. Sprawling even. Their many branches are hard to even fit into the human consciousness. EA Casual, EA Sims, EA Games. Heck, EA Sports is the only one that’s easy to remember because they have their own catchy phrase about it being in the game (they have, strangely, never explained what ”it” is or what it’s doing in the game.)
So considering that Electronic Arts is a multi-tendril-ed beast, it’s no wonder that their E3 press conference was a bit all over the place. For example when the lights finally dimmed, a gory explicit rendered trailer for the highly highbrow “Dante’s Inferno” was shown. Then John Riccitello came out and introduced “The Sims 3”. Then “Charm Girls Club” with its hair-teasing Wiimote action. Yeah.
Last week, 
A chart that takes a look at the earnings of digital CEOs includes Activision Blizzard’s Bobby Kotick and EA’s John Riccitiello. So how much are these guys worth? 
EA's announcement last week about the development of a new "Alice" game provoked a bunch of questions. Here's how EA (vaguely) answered them. 
Forget fretting about microtransactions in video games for a moment and take a look at how, tongue-in-corporate-cheek, Electronic Arts added microtransactions to a charity game of real golf, last week in Las Vegas.