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During the post-mortem panel for the "Super Monkey Ball" iPhone game, SEGA's Producer of Digital Content Ethan Einhorn told would-be iPhone developers to not "play price wars" with their apps. He advised to keep the highest price you can while staying in the top 50 and resist the temptation to drop your price prematurely; "Super Monkey Ball" saw a boost in sales during the holidays. He added, "A $10 price point is not reasonable." Eihnorn also said to consider the pros and cons of "Lite" versions, free demos of the full-priced product. While he said they were good for new, complex games, developers should "think twice" before putting a "Lite" version; many users may feel that just a small taste of the game is enough, impeding possible impulse buys.

During a panel titled "Post Mortem: 'Super Monkey Ball' iPhone," Ethan Einhorn, SEGA's Producer of Digital Content, talked about the different things they tried with the game before it launched with the release of the iPhone App store last year. One idea SEGA of America had was to have the monkeys collect apples instead of bananas as "a fun reference" to the Apple iPhone platform. Einhorn added, "The Japanese development team said quite reasonably, 'Monkeys eat bananas,' so let's leave it at that."

Which developer urges you to buy "MadWorld"? And who was just recognized for five years of service at their studio?
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Our intern's a huge "BioShock" fan. So when Game Informer broke some new details about the sequel, he was excited but also... worried. See why. Read more...

We've got an exclusive first trailer for "Scratch: The Ultimate DJ." The hip-hop-oriented rhythm game uses a turntable controller and is slated for release this year on the Xbox 360 and PS3.

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