Gamecock is not longer an independent publisher. SouthPeak Interactive acquired them yesterday.
What does this mean for the future of Gamecock? Earlier this month, Gamecock CEO Mike Wilson described their first year as a company as "rough."
MTV Multiplayer e-mailed questions to SouthPeak CEO Melanie Mroz to find out if the Gamecock brand is dead, what role Wilson will have at SouthPeak, if this is a sign that Gamecock's style of independent gaming was a failure and more.
Read on to find out what Mroz had to say.
Gamecock Media Group is one of those names you see a lot in the gaming press but aren't quite sure what they actually do.
You've probably heard about the Austin-based company when they held a funeral for E3 in 2007. Or when its employees rushed the stage at the 2007 Spike Video Game Awards during Ken Levine's acceptance speech. Or maybe you remember its CEO's candidacy for president of the Entertainment Software Association earlier this year.
But perhaps what you haven't heard is that they also publish games. Formed in 2007, the company put out "Dementium: The Ward" on DS and "Fury," a now defunct PvP-based MMO. This year, they've published "Insecticide," "Stronghold Crusader Extreme," "Hail to the Chimp," and "Pirates vs. Ninjas Dodgeball." And before the end of 2008, they'll release FPS "Legendary" and hyped action-adventure title "Mushroom Men."
I recently spoke with CEO Mike Wilson, not about the publisher's antics, but about how the company is doing.
Here is his candid summary of the company's first year: Read More...
Game demos are typically a controlled experience, even if you're holding the controller. A public relations figure tells you where to go, what to do and points out features. It can take away from the experience of actually playing.
My hands-on experience with the upcoming first-person shooter "Legendary" from developer Spark Unlimited and publisher Gamecock, however, was the opposite. Someone handed me a controller and just watched me go.
Having been in many a game demo, I appreciated that.
After 20 minutes of hands-on time with mythological shooter later, my favorite "Legendary" moment was unleashing a mutated werewolf, who meant to tear me to pieces, and quietly forcing him to take out my foes.
Which presidential candidate should Electronic Arts endorse? Who should Sony back?
Might Konami throw in for Hillary Clinton? Jaleco for Giuliani? (Hey, is Jaleco still around?)
I don't know. But Gamecock, the games publisher determined to consistently perform the most eccentric publicity stunts, will announce today that they are backing Stephen Colbert for president.
It is just a stunt, of course, an extra flaming-car barrel roll added to Colbert's own stunt campain -- which has been, well, stunted.
With Colbert's efforts shot down in South Carolina, the Austin-based game publisher is encouraging the pretend-pundit to re-launch his campaign in the Lone Star State. Gamecock is offering its home office as a campaign headquarters.
In a statement, Gamecock CEO Mike Wilson explained the reason for the endorsement -- at least the joke reason...
The G-Hole? heads to Venice Beach to see the death of the country's biggest gaming convention.
Clearly Jason M. was completely unfazed by his recent injury, as he was able to enjoy himself thoroughly at Gamecock's E3 funeral after-party. After he consumed a few, er, beverages, he proposed a toast to Gamecock via the bullhorn to any passersby. Prost!
Once we reached our destination at Venice Beach, the minister proceeded to give a eulogy for E3. Anyone who had anything to say was invited to come up and give a few loving words for the death of our dearly departed friend (and sometimes foe). Niero of the independent gaming site Destructoid, came up to say a few words; unfortunately, it was hard to hear him because, well, he had a robot for a face...
On Friday afternoon during the final day of E3, Gamecock held a funeral and wake for E3 itself, titled "E3 Up in Smoke." Its purpose was to celebrate the death of originality within the gaming industry and the innovation and independence of game publishers like Gamecock. Participants and journalists alike were asked to convene at the Hotel California at 4:20pm. From there, we would march in procession to the after-party, held at the On the Waterfront Cafe in Venice:
Join your friends, colleagues, and unemployed booth-babes-in-mourning, for a final goodbye to the magical beast that was E3, and a wholehearted welcoming for the resurgence of independence, originality, and creativity to come.
Unemployed (and apparently dead) booth babes. More photos after the jump...
CULVER CITY, California -- E3 isn't really a week a long. It's just one 120-hour day, interrupted by a few short naps.
Because of that I don't feel too bad that I've fallen behind in my blog dispatches. Tuesday wasn't that long ago. In fact, it seems like it happened just this morning.
Tuesday was when I thought I had what would be my most prototypical and most animal-oriented experience of E3. I was wrong. Two moments on Thursday would earn those labels. More on them in a later post.
E3 wasn't really happening yet on Tuesday, not until the evening Microsoft press conference. But earlier the day, I took E3 by the lapels, shook it and made it happen.
The fine folk at Disney Interactive took two of their top E3 games to the MTV News office in Santa Monica and showed me:
- "Hannah Montana: Music Jam," which is a clever enough game (trust me!) that I'd recommend even the most macho gamer to check it out. Why? Because it turns the two stacked screens of the Nintendo DS into the strings of a guitar. Strum the strings with the stylus. Change chords with the buttons. The lower screen can also be used as a stylus-tappable drum kit. And you can sing into the microphone, recording a full composition into the game. Players can link DS systems over short-range wireless to form live multi-"instrument" bands.
- "Turok," which is not just a PS3/Xbox360 first-person-shooter, but, the developers' attempt to make the world's best first-person-stabber. I was told that they want to make the knife one of the best weapons (and, from what I could tell, the enemy-eye-gouging guarantee that this game will be M-rated). The allure, as it was with the series a decade ago, is the ability to hunt dinosaurs. The thing I found most engaging during my hands-on demo was the ability to trick dinos into attacking my enemies for me. I commanded. I conquered.
In the afternoon, I went to the Hotel California to meet people from maverick publisher Gamecock, who weren't actually officially part of E3. They just showed up. More on these guys next week. For now I'll just mention that while I was there I played:
- "Hail to the Chimp," the most graphically intense party game I've ever seen and the only one that is based on a political election in the animal kingdom. I give this game points for having a hovering trap in one level called the Cloud of Scandal. It slows you down and makes you lose. More on this one next week...
I should note that the Gamecock event is where I had what I thought would be my most special E3 moment. As I and the rest of the MTV News E3 crew pulled into the Hotel California parking lot, Gamecock co-chief Mike Wilson was pulling out. He was noticeable: he was driving a red roadster; he had a cameraman sitting on his passenger's-side-door filming him; he wore a rooster costume. He pulled out onto Ocean Avenue. He turned toward me, picked up a megaphone and said: "See you later, Stephen."
I knew the new E3 was different. I just didn't realize it would be like this.
Gamecock rented a bus and hijacked members of the press, shuttling them across San Francisco to attend a game demonstration for Fury, a wild RPG/ third-person online brawler fusion. Later, the company would throw GDC's most bitchingest after-hour party in an old theater that (oddly enough) also served as the venue for LucasArts' 2006 holiday party.
Oh, and the GameCock was also at GDC itself, punching mokes like GameSpy.com's Thierry "Scooter" Nguyen in the gut. Scooter really shouldn't have been smiling after being punched so...