Yesterday we explained how Nintendo had requested the Evo Championship Series to yank their scheduled "Super Smash Bros Melee" live stream. Which would have essentially undone all the hard work that dedicated fans had undertaken, to give the GameCube classic the recognition many felt was long overdue.
"They were not only trying to shut down the stream, they were trying to shut down the event; the Smash portion of the event… They didn't present us with any options to keep it open, they were just 'Hey, we want to shut you down.'"
Cuellar then states that he offered a compromise anyway, which was the shutting down the live stream. Nintendo agreed and back off:
"And we were not going to press any further. Its their IP, we respect Nintendo's decision to protect their IP, and we were going to comply with the legal department completely. So at that point it was over."
So what eventually made Nintendo change their mind and okay the live stream in the end? All the negative publicity, Cuellar theorizes. That petition that was also drafted by frustrated fan, to implore Nintendo to change their minds, may also played a part.
In the end, this is just another example of public outcry, even on the internet, actually making a difference. Still, it doesn't explain what motivated Nintendo to make such moves in the first place.
Yesterday we theorized why they would not want Smash Bros to be live streamed, because they would not get a share of the revenue generated from ads that play alongside and in-between bouts.
But to yank the game entirely? It's one thing to protect an IP, but it's an entirely different matter when it's being highlight in such an innocuous manner, along with the fact that its fan helped to raise almost $100k for breast cancer, along with how the game itself is almost twelve years old.