Electronic Arts has been using "Madden NFL" to predict the Super Bowl winner since 2004 and only last year, when the New York Giants pulled off an upset against the New England Patriots, was the long-running series wrong.
"Madden NFL 2009" predicts the Pittsburgh Steelers will beat the Arizona Cardinals 28-24 at Super Bowl XLIII on Sunday.
Countless commentators and arm-chair quarterbacks love to speculate about how the Super Bowl will unfold, but one of the most reliable predictions in the past few years didn't come from a human, but from the "Madden NFL" series.
"Madden NFL" has been forecasting the Super Bowl victor since 2004 and only tripped up last year, when the New York Giants surprised everyone and defeated the heavily favored New England Patriots.
Here's how the football franchise has predicted the past few years:
"Madden NFL 2005" -- New England Patriots (41), Philadelphia Eagles (31)
"Madden NFL 2006" -- Pittsburgh Steelers (24), Seattle Seahawks (19)
"Madden NFL 07" -- Indianapolis Colts (38), Chicago Bears (27)
"Madden NFL 08"-- New England Patriots (38), New York Giants (30)
"Madden NFL 09" -- Pittsburgh Steelers (28), Arizona Cardinals (24)
And here's what happened in reality…
Super Bowl XXXIX -- New England Patriots (24), Philadelphia Eagles (21)
Super Bowl XL -- Pittsburgh Steelers (21), Seattle Seahawks (10)
Super Bowl XLI -- Indianapolis Colts (29), Chicago Bears (17)
Super Bowl XLII -- New York Giants (17), New England Patriots (14)
Super Bowl XLIII -- Pittsburgh Steelers (??), Arizona Cardinals (??)
How do you think this year's Super Bowl will shake out?