In reviewing the box art of new game releases every week, we noticed that every EA Sports “All-Play” cover for the Wii features a smiling athlete.

It’s even more noticeable if you compare them to the covers of the same titles released on other platforms.

When we sat down with EA Sports chief Peter Moore last week, we asked him why there are grinning athletes on the box art of their Wii-only sports titles.

“It was something I wanted,” Moore said. “Brett Favre was the best example. The intensity for Favre on the [non-Wii 'Madden 09'] cover — for me, it didn’t feel right for the experience I knew we were developing on Wii. So I said to the team everybody should smile on the Wii package. It embodies the experience. If you played ‘Madden’ on the Wii and you’re playing with guys with the heads the size of five watermelons, it’s hard not to smile. We wanted to be able to deliver that experience on the packaging.”

What do you think of these beaming athletes? Do you want these to extend to all platforms or should these smirks stay on the Wii?

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