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"We codenamed the title 'Project Whiterock' because we really were going for a crack-like experience. We wanted something unfairly addictive. That's actually our mission: unfairly addictive. And you look in all the press and it says 'addictive.' Almost every article has the word 'addictive' in it. But I'm realizing, especially at PAX, we didn't get crack -- we got beer. It's like the first time you drink it, you say 'what the f*** is this?' and then, the next thing you know, you're in a 12-step program. How did this happen?!"
--"Reset Generation" producer Scott Foe describing Nokia's ambitions for their mobile strategy puzzle game this past weekend at PAX 2008
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